Webcast Seminars are the New Direct Mail

Direct mail is a tried and true marketing tool for generating sales leads with well known metrics for ROI measurement. But, it is no longer the best way to gather leads. Our customers are consistently seeing higher lead counts, better quality leads and a much lower cost per lead with Webcasting. Let’s run through a typical scenario for both forms of lead generation and compare the numbers.

Direct Mail

• 5,000 postcard mailing to a targeted list
• List rental = .045 per record for total of $225
• Printing and postage $2314
• Total = $2539
• Expected return of 1.5% = 75
• Cost per lead = $33.33

Webcast Seminar

• 1000 Google Adwords click throughs to registration page = $1100
• Email to existing prospect 2000 names = $0
• Webcast event for 250 attendees = $1000
• Total = $2100
• Registration expectations = 750
• Attendee expectations = 250
• Cost per lead = $8.40

The above webcast expectations are gathered from running thousands of live lead generation events. While your numbers may differ, we feel these are realistic targets.

The bottom line is startling. A webcast event brings in over three times as many leads. The webcast leads are all detailed with names, phone numbers and profiling data. The webcast leads cost $8.40 versus the direct mail of $33.33! Clearly, webcast lead generation is a communication tool that should be in every marketers bag.